Facebook Ads Management
There’s an art and a science to Facebook ad creation. While Google Ads gives you four lines of text to play with, Facebook gives you headlines, ad copy, button text, link title, link description, and ad design and type. We handle all of this for you and use different versions of each element, creating variations for each ad so that we can back winners and, through evolution, reduce the cost per acquisition (CPA).
Not only that but we can also create the ad design i.e. video editing, image complete with graphic design to match your brand.
No Facebook advertising campaign stays profitable forever unless it is constantly monitored and managed. Audience saturation, ad blindness and offer fatigue all set in unless a campaign is rigorously tracked and tweaked.
Whereas “set and forget” campaigns decrease in efficiency as time goes on, we strip away under-performing audience segments and actually increase campaign performance over time.
Once you are at a profitable cost per acquisition, it’s time to scale up the campaign. Scaling too fast or too carelessly won’t help the metrics we’ve worked so hard to build. So just like anything else to do with Facebook Ads, the scaling itself has to be managed properly.