"I reached out to Rad Ecom as I was not getting results for my Facebook Marketing campaigns and what these guys done was nothing short of amazing! Totally professional.They checked my store first before taking over the running of ads and optimised my product pages and the results speak for themselves, I never thought that we could achieve the amount of sales that these guys brought in and I certainly will be using them again for my Q4 campaigns.."
— Ben Prior, Fighter's Brand
"I worked closely with Rad Ecom on three major projects and could not have been more impressed with their digital marketing expertise from start to finish. The team are so reliable"
— Gavin Leonard, Creator Not Just a Princess
''..they are awesome"
"Digital strategy is complex, confusing and very time consuming. As the founder of a busy startup, I wear many hats and digital campaigns and advertising is something that always left me with a feeling of confusion and uncertainty. With Rad E-com on your team you will see excellent growth and sales and feel confident in your digital strategy. They spend the time really getting to know your company. I would absolutely recommend they are awesome!"
— Sharon Keegan, Peachy Lean
"Dealing with Rad ECom was fantastic. Róisín did a wonderful job at redesigning my company website. She worked really quickly and had me up and published within a week. Would highly recommend working with them."
— Natasha Leonard, Owner, Beeyond the Bump
Facebook Ads Management
There’s an art and a science to Facebook ad creation. While Google Ads gives you four lines of text to play with, Facebook gives you headlines, ad copy, button text, link title, link description, and ad design and type. We handle all of this for you and use different versions of each element, creating variations for each ad so that we can back winners and, through evolution, reduce the cost per acquisition (CPA).
Not only that but we can also create the ad design i.e. video editing, image complete with graphic design to match your brand.
No Facebook advertising campaign stays profitable forever unless it is constantly monitored and managed. Audience saturation, ad blindness and offer fatigue all set in unless a campaign is rigorously tracked and tweaked.
Whereas “set and forget” campaigns decrease in efficiency as time goes on, we strip away under-performing audience segments and actually increase campaign performance over time.
Once you are at a profitable cost per acquisition, it’s time to scale up the campaign. Scaling too fast or too carelessly won’t help the metrics we’ve worked so hard to build. So just like anything else to do with Facebook Ads, the scaling itself has to be managed properly.